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Showing posts with label The Penguin Update. Show all posts
Showing posts with label The Penguin Update. Show all posts

Tuesday 19 June 2012

Google’s Webspam Algorithm Gets Official Name : The Penguin Update


Google’s Webspam Algorithm Gets Official Name : The Penguin Update

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012.The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques such as keyword stuffing,cloaking,participating in link schemes,deliberate creation of duplicate content,and So on.

By Google’s estimates,Penguin affects approximately 3.1% of search queries in English, about 3% of queries in languages like German, Chinese, and Arabic, and an even bigger percentage of them in "highly-spammed" languages. On May 25th, 2012, Google unveiled the latest Penguin update, called Penguin 1.1, this Penguin update, according to Matt Cutts, is supposed to impact less than one-tenth of a percent of English searches


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